What are Session Tracking Calls?
Calls through your Session Tracking numbers come from your website's dynamic numbers.
Dynamic number session tracking allows you to track the keywords used by website visitors in search engines and how they interact with a website. It helps to gather data on which keywords are driving the most traffic and conversions, allowing marketers to optimize their campaigns for better results. This information can be used to inform decisions such as which keywords to target in paid search advertising, what kind of content to create, and how to structure website pages.
For more information, please view our resources below:
The Session Tracking report provides a breakdown of the sessions and calls being tracked by your dynamic numbers, with a particular focus on visitor status, keywords and sources.
Web Session Overview
This report shows a breakdown of your total calls base on certain types of website sessions.
You can also use the Filter options to drill down further if required - eg: how many of the calls were ANSWERED vs UNANSWERED.
More information on filters can be found here.
Tip - if you hover over each of the white data points, the true value is displayed.
Total Sessions vs Calls
This report will show you the total number of website sessions in which your dynamic numbers were presented to the visitor, versus the actual amount of calls that were made.
First Time Visitor vs Calls
The next version of this report will show you the total number of website sessions vs calls in which your dynamic numbers were presented to a visitor that Google identified as a "New User".
Google classifies new users as users who visited your site or app for the first time. This information can be reset or hidden by the user clearing their cache or using a private browser or other method od obscuring their identity from your site.
Returning Visitors vs Calls
The final version of this report will show you the total number of website sessions vs calls in which your dynamic numbers were presented to a visitor that Google identified as a "Returning User."
Google classifies returning users as users who have visited your website or app before. This is usually measured by recognising the user's Google client ID as a previous visitor to your page.
Search Keyword Overview
This graph shows your total 5 keywords measured against your Total Sessions, your Converted Sessions and the Conversion Rate.
You can see the top keywords broken down for the past week, with all additional keywords being categorised together as "Other".
keyword values retracted for client privacy
You can see the keyword values change dramatically between the total session vs the converted session metrics. The actual keyword values have been restricted for client privacy, but some interesting things to note:
- The GREEN, YELLOW and RED values of converted sessions are not in the top 5 for total sessions
- The TEAL value of total sessions is a general search term (eg: lawyer or pest control) but the GREEN and RED values of converted sessions are more specific versions of the same search term (eg: accident lawyer or pest control ants)
You can use the Filter option to drill down further if required - eg: what are the top 5 performing keywords where the calls were ANSWERED.
More information on filters can be found here.
The final graph of Conversion Rate shows the top performing keywords where a call was made.
You can see here that the highest converting keyword phrases are when callers are using a specific location in the search phrase, likely trying to get the number for a local branch.
keyword values retracted for client privacy
The BLUE value in the graph above had an amazing 93% rate of calls made when this keyword search phrase was used!
Source Overview
This graph shows your total 5 session sources measured against your Total Sessions, your Converted Sessions and the Conversion Rate.
You can see the top sources broken down for the past week, with all additional sources being categorised together as "Other".
direct website domain retracted for client privacy
Interestingly, while the source "verizon" has a higher session count, visitors coming through via "google" have a significantly higher conversion count.
You can use the Filter option to drill down further if required - eg: what are the top 5 performing keywords where the calls were ANSWERED.
More information on filters can be found here.
Despite all this, this highest conversion rate by source is via a Microsoft Sharepoint referral, with Google conversion rates of 2% matching that of rival browsers duckduckgo and bing.
